65-inch Kraft Mac & Cheese is a giant novelty food product that instantly grabs attention. It was launched as a Black Friday special and designed to mimic a flatscreen television.

Walmart website at midnight Friday.

Each box contains 65 individual servings with over 4,000 noodles, ensuring maximum cheesiness. Its playful packaging makes it perfect for gag gifts, parties, and social media content.

Shoppers lined up online and in stores for hours just to grab this quirky deal. The affordable price and bulk servings make it ideal for families and large gatherings.

Kraft added humorous tech-inspired gimmicks like “4k noodles” and “Smart Mactelligence” to enhance its novelty. In this guide, we explore the 10 best features of the 65-inch Kraft Mac & Cheese, showing why it’s a must-have for food lovers, collectors, and holiday shoppers.

10 Best Features Of 65 Inch Kraft Macaroni

1. TV-Sized Packaging – Best Trendy Option for Gag Gifts

The 65-inch Kraft Mac & Cheese comes in a flatscreen-style box, making it one of the most memorable novelty items of the season. The large packaging turns a classic comfort food into a conversation starter, perfect for gift exchanges or parties. Its dimensions mimic a real television, creating a fun visual surprise for anyone unwrapping it.

Inside, each box contains 65 individual 7.5 oz Kraft Mac & Cheese servings, ensuring enough for group gatherings or family events. The packaging also highlights the “4k noodles” feature, giving fans a playful nod to modern TV specs. This unique presentation style ensures the product stands out on shelves and social media feeds alike.

The TV-inspired design has attracted millennials and Gen Z shoppers looking for quirky gifts or humorous additions to holiday celebrations. With clever marketing such as “Smart Mactelligence” and “Mac Surround Sound”, Kraft turns an ordinary food product into an experience-focused collectible. Its visual appeal alone has caused spikes in social media mentions and reselling interest on platforms like eBay.

Pros:
• TV-sized
• Eye-catching
• Instagram-worthy
• Perfect gift
• Family-friendly
• Humorous
• Nostalgic

Cons:
• Bulky
• Hard to store
• Limited supply

2. 4K Noodles – Best for Maximum Cheesiness

Each serving contains 4,000 individually calibrated noodles, ensuring perfect cheesiness in every bite. Kraft’s claim of “4k noodles” cleverly plays on modern TV terminology while promising consistent texture and flavor. This precision makes it ideal for mac & cheese enthusiasts who value both taste and fun presentation.

The noodles are pre-measured, allowing for quick preparation without compromising the classic Kraft taste. With the popularity of comfort food during holidays, this feature has attracted both children and adults. By emphasizing quality control in a novelty product, Kraft merges culinary delight with collectible appeal.

The cheesiness factor also makes it ideal for large-scale holiday parties or gifting, as it guarantees crowd-pleasing satisfaction. The noodles are also designed to hold sauce well, ensuring maximum gooeyness for a fun eating experience.

Pros:
• Perfectly cheesy
• Pre-measured
• Quick prep
• Crowd-pleaser
• High quality
• Fun gimmick
• Party-ready

Cons:
• Overhyped
• Messy

3. Affordable Price – Best Budget-Friendly Large Pack

The 65-inch Kraft Mac & Cheese was priced at just $19.37 during the Black Friday launch, making it an incredible deal for a massive quantity. Each serving works out to about $0.30 per box, offering huge savings for families and macaroni lovers. This pricing strategy made it accessible while still being a novelty item, increasing its appeal.

Shoppers praised the budget-friendly price, especially given the 65-count servings. The affordability allowed customers to stock up for parties, school events, or charitable donations. Even after selling out, resellers listed the boxes on eBay for as much as $130, proving the product’s high perceived value.

Kraft’s decision to price the product under $20 helped drive urgency during Black Friday sales. It attracted attention from both bargain hunters and mac & cheese enthusiasts, demonstrating clever marketing. Overall, the price positioned the product as a fun, shareable, and affordable holiday indulgence.

Pros:
• Inexpensive
• Great value
• Bulk servings
• Accessible
• Party-ready
• Family-friendly
• Affordable gift

Cons:
• Sold out
• Limited edition
• Resale markup

4. Holiday & Gag Gift Appeal – Best for Special Occasions

The TV-sized Mac & Cheese box was designed as a fun gag gift, perfect for White Elephant parties or Secret Santa exchanges. Its unusual size and playful packaging make it memorable and conversation-starting. Consumers reported that friends and coworkers loved the novelty aspect, turning it into a shareable holiday experience.

It’s ideal for families, college students, or office gift exchanges, adding humor to the holidays. The product also encourages creative gift-giving, as it can be paired with other quirky items. With Kraft’s clever use of fake tech specs like Smart Mactelligence, it becomes a collectible keepsake rather than just a food item.

Shoppers were eager to snag the product for funny Instagram posts, social media challenges, and viral holiday content. The combination of holiday relevance, humor, and brand trust makes it stand out from other seasonal promotions. This novelty approach strengthened Kraft’s image as a playful, customer-focused brand.

Pros:
• Funny
• Holiday-ready
• Shareable
• Collectible
• Office-friendly
• Instagram-worthy
• Party favorite

Cons:
• Limited use
• Mess potential
• Short shelf-life

5. Large Quantity – Best for Family & Parties

With 65 individual servings, the 65-inch Kraft Mac & Cheese caters to large families, parties, or group events. Each 7.5 oz box allows for easy distribution and portion control, eliminating the need for bulk cooking. The massive pack ensures everyone gets a chance to enjoy a classic comfort food favorite.

The quantity is particularly appealing for holiday gatherings, charity drives, or school events, where multiple servings are needed. Kraft also packaged the boxes in a way that is stackable and visually impressive, making it easy to transport or gift. Customers appreciated the convenience of having enough for multiple meals without the hassle of repeated shopping trips.

The size also makes the product ideal for online content creators, who can feature it in fun challenges or tasting videos. By offering such a large pack at a low price, Kraft created instant scarcity and hype among fans. The large quantity reinforces the brand’s reputation for generosity and fun innovation.

Pros:
• Bulk servings
• Party-ready
• Family-friendly
• Portion-controlled
• Giftable
• Social media-ready
• Cost-effective

Cons:
• Storage-heavy
• Perishable
• Hard to transport

6. Novelty Marketing – Best for Social Media Buzz

Kraft’s Mac Friday Box marketing strategy generated enormous online attention, including viral posts and reseller hype. Fake specs such as “Mac Surround Sound” and “4k noodles” added humor and shareable content. Shoppers posted Instagram videos and TikToks, boosting visibility and creating organic buzz.

The campaign tapped into nostalgia, humor, and surprise, which are key elements for viral marketing. Kraft cleverly timed the product release during Black Friday, ensuring maximum exposure and excitement. Social media interactions encouraged engagement from both existing fans and new audiences, driving brand awareness.

The marketing success was reflected in reselling activity, with the boxes selling at premium prices online. This campaign demonstrates Kraft’s ability to combine traditional comfort food with modern viral marketing techniques. It positioned the 65-inch Mac & Cheese as both a consumable product and collectible novelty item.

Pros:
• Viral-ready
• Engaging
• Humorous
• Shareable
• Brand-enhancing
• Trendy
• Memorable

Cons:
• Overhyped
• Limited stock
• Short campaign

7. Limited Edition – Best for Collectors

The 65-inch Kraft Mac & Cheese was a limited Black Friday release, making it highly sought-after. Fans reported waking up at midnight to try and purchase it before it sold out. The scarcity created urgency, excitement, and resale opportunities, emphasizing its collectible status.

Limited editions appeal to holiday shoppers, collectors, and novelty enthusiasts, ensuring word-of-mouth marketing. Kraft leveraged this by promoting the “Best Ever Thing” campaign, celebrating the brand’s 90-year history. The exclusivity enhances the perceived value, making it a must-have for die-hard fans and novelty collectors.

The limited nature also encouraged resellers and secondary markets, with boxes listed up to $130 on eBay. This scarcity turned a simple pasta product into a cultural phenomenon, driving brand conversations nationwide. Limited edition releases like this create lasting memories for buyers and social media content.

Pros:
• Exclusive
• Collectible
• Exciting
• Limited stock
• Memorable
• High resale
• Must-have

Cons:
• Hard to get
• Resale markup
• Limited time

8. Easy to Prepare – Best for Quick Comfort Food

The 65-inch Kraft Mac & Cheese is designed for quick and simple preparation, making it ideal for busy families or holiday parties. Each individual 7.5 oz box can be cooked in minutes, offering the classic creamy texture and cheesy flavor that Kraft fans love. The packaging provides clear instructions, ensuring anyone can make perfect mac & cheese without hassle.

Because each serving is pre-portioned, there is no need to measure noodles or cheese, which saves time and effort in the kitchen. This makes it convenient for last-minute gatherings or potlucks where speed is essential. The product also retains the traditional Kraft taste, ensuring quality while being fun and oversized.

The ease of preparation increases its appeal for families, college students, and social media creators looking for quick, shareable meals. Its user-friendly nature reinforces the brand’s reputation for delivering convenience without compromising taste. Overall, the product combines fun novelty with practical usability.

Pros:
• Quick prep
• Pre-portioned
• Consistent taste
• Kid-friendly
• Convenient
• Time-saving
• Holiday-ready

Cons:
• Single flavor
• Limited options
• Requires stove

9. Collectible Packaging – Best for Display & Fun

The TV-sized box design transforms a simple food item into a display-worthy collectible. The unique packaging allows fans to use it as décor or conversation starter before consuming. Its playful design combines humor with brand nostalgia, creating a memorable experience for all ages.

Collectors appreciate the clever fake tech specs, such as “Smart Mactelligence” and “Mac Surround Sound”, which enhance the gag appeal. The vibrant colors and large dimensions make it ideal for holiday displays, parties, or unboxing content online. It’s more than just food—it’s a collectible novelty item.

Fans who were unable to purchase during Black Friday have turned to eBay and other resellers, showing that the packaging alone has market value. Kraft successfully turned nostalgia and humor into collectible desirability, bridging food, culture, and marketing. This makes the 65-inch Mac & Cheese perfect for fans of unique, limited-edition items.

Pros:
• Collectible
• Display-ready
• Fun design
• Nostalgic
• Shareable
• Social media-friendly
• Eye-catching

Cons:
• Bulky
• Limited availability
• Short shelf-life

10. Fun Marketing Gimmicks – Best for Social Engagement

The 65-inch Kraft Mac & Cheese gained massive attention due to playful marketing gimmicks, including “4k noodles” and fake tech specs. These humorous features created buzz and encouraged user-generated content on social media platforms. Fans shared photos, videos, and memes, turning the product into a viral sensation overnight.

The creative marketing strategy appealed to both long-time Kraft fans and younger generations, generating millions of social impressions. By blending novelty with culinary appeal, Kraft made mac & cheese a cultural talking point. Shoppers described the launch as exciting, memorable, and humorous, further driving brand engagement.

This strategy also increased urgency during Black Friday, as the product sold out in seconds and sparked reseller activity on eBay. It demonstrates how clever marketing can turn an ordinary product into a must-have collectible. The gimmicks made the 65-inch Mac & Cheese more than a food item—it became a conversation piece and holiday tradition.

Pros:
• Viral buzz
• Engaging
• Humorous
• Shareable
• Social media-ready
• Memorable
• Trendy

Cons:
• Overhyped
• Limited stock
• Short-lived

65 Inch Kraft Macaroni  (FAQs)

1. What is the 65-inch Kraft Mac & Cheese?
It’s a novelty product by Kraft, designed to look like a TV and containing 65 individual 7.5 oz mac & cheese boxes. It was launched for Black Friday as a gag and party item.

2. How many servings are included?
The box contains 65 servings, making it ideal for large parties, family gatherings, or gift exchanges.

3. How much does it cost?
Originally sold for $19.37, it was a bargain at just $0.30 per box. Prices on secondary markets like eBay now range from $119 to $150.

4. Is it just for display?
No, each box contains fully edible Kraft Mac & Cheese, ready to cook in minutes. The packaging is playful, but the product is fully consumable.

5. Why is it called 4k noodles?
The “4k noodles” label is a humorous marketing gimmick, referencing TV resolutions while highlighting 4,000 individually calibrated noodles for maximum cheesiness.

6. Can it be bought now?
The original Black Friday deal sold out in seconds, but secondary markets like eBay offer the product at higher prices.

7. Is it suitable for gifting?
Absolutely! The product is perfect for holiday gag gifts, office parties, or White Elephant exchanges, combining fun, novelty, and delicious mac & cheese.

Conclusion

The 65-inch Kraft Mac & Cheese combines fun, nostalgia, affordability, and practicality into a single, unforgettable product. From its TV-sized packaging to 4k noodles and clever marketing gimmicks, it’s a must-have for holiday parties, gag gifts, and social media content.

Its limited edition release created urgency and collectible value, making it a highly sought-after novelty item.Families, party-goers, and collectors alike can enjoy the convenience of pre-portioned servings, the classic Kraft flavor, and the humorous, playful design.

Don’t miss out on future Kraft innovations—follow their seasonal promotions and special releases to snag unique items like this. Whether for eating, gifting, or displaying, the 65-inch Kraft Mac & Cheese is the ultimate holiday and novelty experience.